ERIC
DUNSTAN
CHRISTOPHER
SCHUBERT

Practice Statement

My specialty is the fusion of storytelling, creative technology, and design, whether for creating strategic frameworks—for new business and product launches, developing thought leadership, or planning for the future—or for immersive, mixed-reality experiences.

In addition to being a strategist, creative technologist, and media artist, I am a poet, writer, filmmaker, and bookmaker. I have several decades of experience leading teams to craft communication and brand strategy, with VP-level agency experience as a P&L manager on global client account teams.

I am a subject-matter expert on the impact of media technologies such as Artificial Intelligence and Machine Learning; 3D design and the metaverse; and virtual, augmented, and mixed-reality, with a proven ability to develop fluency in technical, engineering-driven industries such as genomics, life science, enterprise hardware & software, and energy.

In my personal design practice, I am concerned with the expression of identity in digital spaces and places, both as it pertains to memory and storytelling, as well as the ways in which digital spaces and places impact our sense of self and well-being.



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︎︎︎ Content Portfolio

ERIC
DUNSTAN
CHRISTOPHER
SCHUBERT
Practice Statement


My specialty is the fusion of storytelling, creative technology, and design, whether for creating strategic frameworks—for new business and product launches, developing thought leadership, or planning for the future—or for immersive, mixed-reality experiences.

In addition to being a strategist, creative technologist, and media artist, I am a poet, writer, filmmaker, and bookmaker. I have several decades of experience leading teams to craft communication and brand strategy, with VP-level agency experience as a P&L manager on global client account teams.

I am a subject-matter expert on the impact of media technologies such as Artificial Intelligence and Machine Learning; 3D design and the metaverse; and virtual, augmented, and mixed-reality, with a proven ability to develop fluency in technical, engineering-driven industries such as genomics, life science, enterprise hardware & software, and energy.

In my personal design practice, I am concerned with the expression of identity in digital spaces and places, both as it pertains to memory and storytelling, as well as the ways in which digital spaces and places impact our sense of self and well-being.



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The Workplace Organism:
Color [Self] Correction

Studio 3



Color feedback loop created with the Lumen digital video synth

Color [Self] Correction imagines a future of work where office workers are provided color feedback about the quality of their team dynamics. The team’s company has gone “manager-less,” meaning that Paloma, Ariel, Kayden, and JT must do their own problem solving if they expect to continue to have Fridays off.

Color [Self] Correction is a part of a larger project, The Workplace Organism, that assumes workplace monitoring will only grow in breadth and depth and considers workplace monitoring approaches that focus on the holistic well being of workers and improving team dynamics—in contrast to methods that focus narrowly on productivity, such as keystroke monitoring. Can workplace monitoring strike a balance between surveillance and privacy that serves employees? Can AI protect some data (actual conversations) while interpreting other types of data (conversational tone)? Additionally, Color [Self] Correction wonders whether or not the process of management can itself be automated.