ERIC
DUNSTAN
CHRISTOPHER
SCHUBERT
Practice Statement

My specialty is the fusion of storytelling, creative technology, and design, whether for creating strategic frameworks—for new business and product launches, developing thought leadership, or planning for the future—or for immersive, mixed-reality experiences.

In addition to being a strategist, creative technologist, and media artist, I am a poet, writer, filmmaker, and bookmaker. I have several decades of experience leading teams to craft communication and brand strategy, with VP-level agency experience as a P&L manager on global client account teams.

I am a subject-matter expert on the impact of media technologies such as Artificial Intelligence and Machine Learning; 3D design and the metaverse; and virtual, augmented, and mixed-reality, with a proven ability to develop fluency in technical, engineering-driven industries such as genomics, life science, enterprise hardware & software, and energy.

In my personal design practice, I am concerned with the expression of identity in digital spaces and places, both as it pertains to memory and storytelling, as well as the ways in which digital spaces and places impact our sense of self and well-being.


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ERIC
DUNSTAN
CHRISTOPHER
SCHUBERT
Practice Statement


My specialty is the fusion of storytelling, creative technology, and design, whether for creating strategic frameworks—for new business and product launches, developing thought leadership, or planning for the future—or for immersive, mixed-reality experiences.

In addition to being a strategist, creative technologist, and media artist, I am a poet, writer, filmmaker, and bookmaker. I have several decades of experience leading teams to craft communication and brand strategy, with VP-level agency experience as a P&L manager on global client account teams.

I am a subject-matter expert on the impact of media technologies such as Artificial Intelligence and Machine Learning; 3D design and the metaverse; and virtual, augmented, and mixed-reality, with a proven ability to develop fluency in technical, engineering-driven industries such as genomics, life science, enterprise hardware & software, and energy.

In my personal design practice, I am concerned with the expression of identity in digital spaces and places, both as it pertains to memory and storytelling, as well as the ways in which digital spaces and places impact our sense of self and well-being.


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Hart Ranch: An Epic Poem Video Game Experience

Creative Technology 3



Music Credit: “Subtext”
Translucence + Drift Music
By John Foxx & Harld Budd
Hart Ranch is an epic poem created in Unity. Viewers of the poem will be able to explore the virtual ranch, which is made up of 13 environments. Within each environment, a heart experiences a state change (e.g., melting, burning, freezing) in response to the poem’s text.

In the video clip, the viewer visits a room in the Hall of Emotios. The line—“He rubbed his cheek against mine”—seeps into the room through a brass pipe. As the text collects in the room like a gas, the pierced heart on the dias begins to melt.

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